Benefits Communication
Benefits and reward communication is the biggest issue facing most employers who frequently tell us that staff do not understand or appreciate the value of the perks on offer. Ensuring that business communication is effective therefore is a huge challenge for employers when communicating employee reward. This has led to a rise in the popularity of the total reward statement, which can either be presented to staff online or in a paper format. The most difficult benefit to educate employees about is the occupational pension, which is why so many companies run seminars and presentations on financial education or bring in IFAs to offer financial advice. Employee communication is a challenge as benefits managers try to use all the media tools at their disposal to market the employee reward package including: email, posters, leaflets, seminars, presentations, staff meetings, line managers, text messaging (also known as SMS messaging), webinars, podcasts, staff handbooks, staff magazines and online modelling tools.
Definitions of reward and benefits communication terms
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News
Nutricia switches to GPP
Nutricia is to replace its self-administered, trust-based money purchase plan with a group personal pension (GPP), because of concerns about the increasing regulatory burden placed on trustees and age discrimination legislation.
06 May Diligenta adds TRS
07 Apr MoD clarifies benefits with online statements
07 Apr Iceland unveils voluntary benefits scheme online
07 Apr CAA takes first steps to flex
07 Apr Misys places reward online
Analysis
Soften the blow of pension changes
Changes to pension benefits will rarely go down well with staff, but there a number of measures employers can use to try to soften the blow, says Sarah Coles
03 Mar Employee perceptions of pensions restructures
01 May Communication may be the key but what exactly is it?
05 Mar An exchange of ideas will enhance delivery of benefits
05 Mar Good IT is vital in communicating perks
05 Mar Total reward statements can improve staff satisfaction
Case Studies
GNER to use email alerts as perks' promotional tool
Train company GNER is to introduce email alerts to communicate products offered through its voluntary benefits scheme called Choices to its 3,000 employees.
02 Jul British American Tobacco opts for single benefits site
30 Apr Emap podcasts Sip info
23 Feb ING Direct communicates flexible benefits plan with sweets
21 Feb DHL Express launches flexible benefits
Research
Staff prefer work email for perks communiques
Nearly four-fifths (79%) of workers responding to an online questionnaire prefer information about their benefits to be sent to their work email address, according to research carried out by provider You at Work.
28 Mar Employers examine benefits communication
23 Oct Deliver on reward promises to boost motivation
18 Jul Staff lack benefits understanding
01 May Research: responsibility & communication
