Asperity celebrates 4th birthday with record quarter
2010-02-05
This article is written by our channel sponsor, Asperity Employee Benefits
Voluntary benefits provider Asperity Employee Benefits celebrates its 4th birthday this week, having recently enjoyed its strongest quarter to date with sales to end 2009 running over twice normal levels.
Since its launch in 2006 Asperity has grown to service almost 300 employer clients across public and private sectors. The company reported a turnover of £7 million in the financial year to June 2009 and expects to report “well over £20 million” for the current year 09/10.
In a recent trading update, Asperity announced that 52 new corporate clients signed up to its award-winning Reward Gateway employee benefits programme between October and December 2009, a company best and more than double their projection.
Asperity also reported average fee income and contract lengths holding up well. The company already provides employee benefits to workers at many big UK firms including Ladbrokes, TUI Travel, IBM, Malmaison and many local councils. A number of large organisations, including McDonald's Restaurants, signed up in the most recent quarter.
The company also reported contract retentions ahead of target. Asperity's client service director George Farrow commented: “We’ve retained almost 100% of our contract renewals in the face of a very difficult time for many of our clients which shows just how much value Reward Gateway offers for employers and how well that value holds up even under pressurised budgets and a very tricky economic environment.”
As Asperity’s market presence has grown from strength to strength, its dedication to providing its end-users with genuine, exclusive discounts at retailers has remained the backbone of the company’s success.
The retailers themselves are also happy. Asperity’s client growth combined with improved, personalised communications to end-users has delivered treble digit sales increases for retailers taking part in the Reward Gateway discount scheme. Comet, Marks and Spencers, House of Fraser and Asda are among the popular retailers on the scheme.
Recent technology upgrades by Asperity have made discounts more accessible, leading to significant ramps in uptake. Alongside discounts of up to 15% at major retailers and department stores, the company provides access to hundreds of incentivised and discounted mobile phone and digital TV subscriptions, and home and car insurance policies to employees each month.
Read more articles on voluntary benefits.
