Case study: Philips Installer Rewards

To capitalise on the TV programme sponsorship of The Voice and increased coverage of the brand on social media and through advertising, Philips Lighting were looking to take the opportunity to raise the pro le of the brand in selected electrical and lighting wholesalers.

In addition, Philips Lighting were also launching a new product to market, so wanted to create a big impact quickly, bringing the brand front of mind.

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