Company cars are one of the most sought-after employee benefits making them critical to attraction and retention. Senior employees will expect a car as part of their overall package as will those who travel long distances for their role. Then there are the employees who’d like the convenience of an all-inclusive car package at great rates via salary sacrifice arrangements. That’s three audiences for one benefit. So, getting your communications right is key. This guide explains how.
- Pre-launch communications are critical to your new car benefit scheme
- Aligning communications with demographics and business values
- Planning sustained communications
Find out how to engage your staff with a company car scheme, here