Grass Roots’ employees have raised over £4,000 in one month for its new corporate charity, Kidscape.
The partnership between Grass Roots and Kidscape began in March 2011 with a balloon release from each of Grass Roots’ three sites, and an apprentice-style challenge that saw teams of staff competing to raise the most money possible.
Schemes included portrait photography, auctions, Mother’s Day gifts, raffles, games, and a bacon butty run on Thursdays and Fridays.
Grass Roots’ employees will be fundraising for Kidscape through internal and external events, as well as planning and building gardens in local primary schools.
In January 2011, Grass Roots presented a cheque to its previous adopted charity, Clic Sargent, for £55,950, the result of 18 months of fundraising by employees.
Andy Lister, managing director at Grass Roots, said: “This is an amazing result. Our fundraising has got off to a terrific start, showing just how good our people at Grass Roots are at coming up with ideas, having fun and raising money.”
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