Case study: David Lloyd Leisure gets perks in shape

When David Lloyd Leisure (DLL) introduced a flexible benefits plan in June 2010, it incorporated its existing voluntary benefits scheme into the new offering.

The flex scheme includes a health cash plan, bikes for work, childcare vouchers, critical illness insurance, private medical insurance, a discount scheme, salary sacrifice company cars, holiday buying and a group personal pension plan.

The scheme, which is provided by Lorica Consulting, caters for all of the leisure club’s 6,000 employees, including receptionists, catering, gym and head office staff. It also aimed to harmonise benefits after DLL changed ownership several times in recent years.

Joyce Linehan, DLL’s HR director, says: “The flex programme needed to work for all employees, regardless of age or role. This is quite a feat considering the diversity of the employee base and the large percentage of younger staff, who generally do not easily engage with benefits such as pension.

“The DLL benefits scheme is a radical step for this industry sector.”

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