Cyclescheme has partnered with multiple gold medal-winning Paralympic cyclist Sarah Storey.
The four-year partnership will see Storey promoting the bikes-for-work provider’s Challenge Yourself campaign, which encompasses a number of cycling initiatives, such as the first National Cycle to Work Day on 12 September 2013.
The event has been created to highlight the benefits of cycling as a means of transport and to inspire people to make a positive change in their commuting habits.
Storey (pictured) said: “Since cycling is one of the best modes of transport for local journeys and Cyclescheme provides the means for people to obtain a bike in order to make those journeys to work, it was an obvious choice to become involved with the organisation.”
Daniel Gillborn, director of Cyclescheme, added: “We hope our relationship with [Storey] will have a positive effect on cycling and cycle commuting, and we look forward to working with her over the next four years as she prepares for Rio 2016.”