Janine Sparks: Why pensions should be positioned as part of a total reward strategy

Janine Sparks, reward manager – employee benefits at British Airways (BA), speaks to Debbie Lovewell, deputy editor of Employee Benefits, about positioning the pension scheme as part of a total reward strategy.

Sparks points out that the pension is a major investment by the employer, but is often only appreciated as an employee nears retirement.

To help engage younger staff with pensions, BA worked with a communications agency to help get the pensions message across. As a result, BA saw tremendous feedback and results for the work it did on its pensions communications.

BA has reached its auto-enrolment staging date, so Sparks shares her top tips to make the process easier, including why a sense of fun is so important.