Tesco has been awarded Communications Strategy of the Year Award at the Employee Benefits Awards 2009 after impressing the judges with its simple and cost efficient approach to promoting perks to its workforce.
The retailer’s communication strategy for more than 440,000 employees incorporated a number of different elements, including the use of wipeable posters in staff rooms that were used to promote benefits.†
In addition, Tesco’s use of personalised total reward statements in the form of a simply-written booklet with lucid information and illustrations also grabbed the attention of the judges.
The Tesco Hindustan Service Centre (HSC), the India-based shares services centre, played a key role in supporting the creations of its 2008 Benefits Report. The HSC team acted as the primary contact for all departments and was responsible for collating data, testing samples and making the required changes for the specifications of the report before finalising it.
By winning the award, which was presented at a glittering awards ceremony hosted by Employee Benefits magazine in June at the London Hilton Hotel in Park Lane, Tesco has been held as an example of best practice for organisations with more than 5,000 employees.†
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