John Lewis Partnership has taken a box at London’s O2 arena to enable staff to attend concerts and events at the venue.
Between 15 and 20 staff will be able to attend each event, with each chosen by random ballot.
Jon White, manager, leisure benefits at John Lewis, said the box had been taken after lengthy talks and would supplement the seats at Wembley Stadium the organisation has held for a year. “We will be able to announce when a batch of concerts are coming on and via an automated consolidation tool will be able to ballot the seats, which will usually be around general admission prices,” said White. “So we will enable staff to have the best seats at the world’s best venue at a price they can afford.”
The offer is open to all staff, regardless of length of service. White added: “It is something we were close to doing when the O2 first opened. What stopped us was scale, the size of investment, plus the fact nobody knew it was going to be the world’s most popular venue.”
The benefit will be launched in August via the company’s intranet site and social media channels such as Facebook and Twitter.
John Lewis Partnership, which also owns Waitrose, has also revamped its online voluntary benefits, provided by Edenred, and launched gym memberships provided by Incorpore. Gyms can be located through Google Maps on the online platform.
The new benefits have been promoted via social networking – each John Lewis outlet has its own Facebook page – and smartphone-sized cards that signpost staff to the voluntary benefits site.
Jon White will be speaking at Employee Benefits Live on 27 September.
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