VIDEO: Irene Stark: Employee engagement provides commercial advantage

Employee engagement provides employers with a commercial advantage by encouraging high productivity levels and boosting morale, said Irene Stark (pictured), HR director at ATS Euromaster, during an interview with Debbie Lovewell, deputy editor of Employee Benefits.

She added: “[A culture of engagement can be created] by looking at the right things to change.

“If you really want engagement to be sustainable, you need to look at people and how they work together and what their values are. You need to change things at the heart of the organisation.”

Stark explained that communication has been key for ATS Euromaster to promote engagement because the organisation has a diverse workforce scattered across the country.

Stark spoke at the Employee Benefits Summit in Alicante, Spain on 25 June on why long-term planning and communication is so important in achieving engagement objectives.