As a growing online gaming business, Bwin.party wanted to implement a global reward infrastructure that would encourage organisational agility and deliver a universal reward scheme across seven countries with different languages, employment law, tax and culture.
Bwin.party is the result of a merger between PartyGaming and Bwin Interactive Entertainment in March 2011. Working with provider Thomsons Online Benefits, it developed a single technology platform to deliver pay, benefits, share and recognition schemes. The scheme, just.rewards, was launched in the UK and Gibraltar in April 2012, before being rolled out in India, Bulgaria, Austria, Sweden and Israel.
By standardising its reward approach, global mobility has significantly improved with a 50% increase in the number of staff relocations. Employee engagement and participation in the scheme was also high, with login rates of up to 98%. Significantly, the benefits technology generated more than £300,000 in cost savings on the existing reward administration system.
Kathy Swindley, group HR director at Bwin.party, says: “As well delivering many business benefits and generating cost savings, we have seen phenomenal employee engagement with the scheme, and it has enabled us to deliver a truly global reward strategy.”