3D Entertainment Group communicates voluntary benefits

3D Entertainment Group 3D Entertainment Group, which operates bar chains such as Jumpin Jaks, Orange House and Chicago Rock Cafe, has to communicate its voluntary benefits plan to a diverse workforce nationwide.

Employees register for the online scheme using their personal email addresses. The scheme’s provider, Peoplevalue, then sends a monthly email to the company’s HR department detailing upcoming offers.

This is then branded with 3D Entertainment’s logo and sent out to employees. Brenda Desbonne-Smith, head of people at 3D Entertainment Group, says: “Our audience is particularly young, so things like text messaging will be used to promote special offers or as reminders. We do not need six people to maintain a [voluntary benefits] system. All employees need is access to the internet.”

Staff can also access the benefits using a telephone helpline.