3D Entertainment Group 3D Entertainment Group, which operates bar chains such as Jumpin Jaks, Orange House and Chicago Rock Cafe, has to communicate its voluntary benefits plan to a diverse workforce nationwide.
Employees register for the online scheme using their personal email addresses. The scheme’s provider, Peoplevalue, then sends a monthly email to the company’s HR department detailing upcoming offers.
This is then branded with 3D Entertainment’s logo and sent out to employees. Brenda Desbonne-Smith, head of people at 3D Entertainment Group, says: “Our audience is particularly young, so things like text messaging will be used to promote special offers or as reminders. We do not need six people to maintain a [voluntary benefits] system. All employees need is access to the internet.”
Staff can also access the benefits using a telephone helpline.