Key employers in Japan are tackling the country’s demographic crisis head on with new work life balance strategies aimed to encourage employees to have more sex and spend time with the family.
The country’s leading employers have reportedly established family weeks and are encouraging employees to actively participate in boosting the country’s dwindling birth rate.
Keidanren, Japan’s biggest business organisation, has reportedly urged its 1,600 member companies to allow married couples more time off to reproduce.
One leading employer, Nippon Oil Corp, has also reportedly told employees it expects them to ‘actively participate’ in helping to boost the country’s birth rates.
Japan’s birth rate, at 1.34 – the average number of children a woman has in her lifetime – is among the lowest in the world and falls well short of the 2.07 children needed to keep the population stable.
A survey by Japan’s family planning association of 3,000 married people under 50 revealed that many people were too tired to have sex after work.