Heinz stirs voluntary perks ahead of flex launch

Heinz has relaunched its voluntary benefits plan ahead of rolling out a flexible benefits scheme for its 3,000 UK and Ireland staff next year.

The food manufacturer has switched providers for its voluntary benefits scheme from P&MM to Asperity, and has introduced a new company-branded website through which staff can access the perks. Ken Horrocks, reward manager for UK and Ireland, said Heinz’s previous voluntary scheme was predominantly voucher-based, but its new plan would include a cashback facility, online discounts and reloadable electronic cards that could be used at some major supermarkets.

“We had 35% of our workforce use the previous scheme in the past eight months, but we are hoping we can beat that going forward,” he said. “We have listened to staff and come up with a better offering with more deals in line with what they were asking for.”

The flex scheme is set to go live in April 2010, in line with the firm’s new financial year. It will be called The Complete Package.

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