Employee Benefits Awards 2013: Best pension communications

Winner: Admiral

Scheme: The Admiral Pension

Entered by: Jelf Employee Benefits

The judges were looking for a successful strategy that boosts employees’ understanding of pensions and the need to save for retirement.

Admiral tailored its communications strategy to its relatively young workforce, keeping presentations short and snappy and using attention-grabbing campaigns. Judges particularly liked its clever use of language to make the topic as relevant as possible.


The judges said: “For the population it was aiming at, it had some fantastic ideas. Admiral seems to do everything a bit differently with a creative flair. [The strategy] delivered great results.”

The winner said: “I think our strength is in our employee engagement.”
Richard Thorne, HR department manager, Admiral


Highly commended: Morrisons – Save Your Dough

Runners up:

American Express – Smart Saving
Aviva – Aviva Staff Pension Scheme (entered by Towers Watson)
Coca-Cola Enterprises – Connect With Your Future (entered by Standard Life)
Marks and Spencer – Your M&S Pension Saving Plan
Samsung – Highlights (entered by Thomsons Online Benefits)