Employee Benefits Awards 2013: Best reward strategy aligned to business strategy

Winner: Goodman Masson

Scheme: The Benefits Boutique

This award gives employers the chance to demonstrate how their reward strategy is aligned with their broader business strategy.

Goodman Masson has integrated its inclusive reward strategy into its business culture to create a package to retain its strong performers. Its financial benefits include a student loan fund, a home improvement loan and an exotic holiday fund.

The judges felt that these savings plans, along with its mortgage fund, which is designed to enable staff to save for a property deposit, were particularly innovative.


The judges said: “This was the stand-out [entry]. [Goodman Masson] is innovative and has clearly thought about its audience.”

The winner said: “Our objective was to get people on the property ladder and we’ve achieved that.”

Guy Hayward, chief executive office, Goodman Masson


Runners up:

Ashurst LLP – myRewards (entered by Thomsons Online Benefits)
Bibby Financial Services – Your Rewards (entered by Thomsons Online Benefits)
Nottingham City Council – Works Perks
Trolex – TrolExtraordinaire


Click here to read more about the Employee Benefits Awards 2013