Employee Benefits Awards 2013: Best voluntary benefits plan

Winner: BSkyB

Scheme: Choose iPads (Sky Choices)

This award recognises a plan that has successfully used staff-funded voluntary benefits or staff deals in an effective manner, either by maximising staff discounts or by using tax-efficient benefits offered via a salary sacrifice arrangement.

These benefits are available for employees to take up at any time throughout the year. The judges praised BSkyB for the impressive link between its salary sacrifice iPad benefit and its company brand strategy and corporate objectives. Following its success, other organisations have approached BSkyB about how to emulate the model.


The judges said: “This is a simple but targeted approach, which links back to BSkyB’s business strategy.”

The winner said: “We really believe in making employees advocates of our brand. Employees really loved [this].”

John Whitaker, benefits consultant, BSkyB


Runners up:

Birmingham City Council – My Birmingham Rewards (entered by Asperity Employee Benefits)
British Airways and BA Clubs – Altitude Plus (entered by Next Jump)
E.On UK – My Choice Everyday (entered by Benefex)
FirstGroup – First Xclusives (entered by Asperity Employee Benefits)
NHS – PScashback Black Mastercard card (entered by P&MM)
Nottingham City Council – Works Perks


Click here to read more about the Employee Benefits Awards 2013