Case study: CPI plays local variation card

CPI Card Group operates regional variations in base salary, premiums and incentive schemes.

The plastic cards and services supplier also offers local discounts alongside national deals in its voluntary benefits scheme. The plan, introduced in 2009 and provided by Lealta Benefits, is available to 250 staff across two sites.

Alec Smith, HR manager at CPI Card Group, says: “Employees have the choice of going to their favourite local places, in turn supporting local businesses, rather than being limited to national brands which are often geographically limited to the south, thereby distorting any benefit.”

Staff can also recommend businesses where they would like to receive a discount.

This approach has a number of advantages for the organisation. “The positive psychological impact of constantly
displaying exciting and relevant local offers helps tremendously, generating positive messages and providing a competitive edge when recruiting in challenging job markets,” says Smith.

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