Allied Milling and Baking has seen a 34% take-up of its employee discount scheme since it launched in November 2012.
The food manufacturer, which is part of Associated British Goods, employs 4,600 staff across 25 sites. Staff are predominantly factory-based and do not have internet access at work.
Its scheme, branded AMBISave, was communicated using a series of targeted campaigns in conjunction with provider Asperity Employee Benefits, including: tent cards on canteen tables, posters, slides displayed on plasma screens, business cards handed out by managers at each site, and roadshows at main sites to explain the features of the scheme.
The 34% take-up is spread across all sites, and employees have spent more than £205,000 through the scheme since its launch.
Allied Milling and Baking now plans to roll out further communications to promote seasonal savings available through the scheme.
Rob Marsh, head of HR at Allied Milling and Baking, said: “I’m really pleased that employees are using the benefit because it is such a fantastic way to make their take-home pay go further.
“The results show how AMBISave appeals to everyone, irrespective of geography or job role.”
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