Employers looking to introduce or revamp a global reward brand should take inspiration from organisations that keep things simple.
Speaking in a session titled ’Developing a global compensation and benefits brand’ at Employee Benefits Connect on 4 March, Rob Gerdes (pictured), vice president of compensation and benefits at CNH Industrial, will explain why a strong benefits brand is key to the success of the industrial goods organisation’s global reward strategy.
CNH Industrial employs staff in more than 100 countries, many of whom do not have English as their first language. It therefore introduced a clear visual benefits brand aimed at engaging all employees.
Gerdes said: ”Global reward branding strategies need to be made simple for employers and their staff.
“I would strongly recommend that organisations have strong branding around the benefits they offer to staff to try and achieve instant recognition of what they are offering in terms of benefits.
“Employees tend to focus too much on their base salary, whereas their employer should drive them towards the core components of their reward package.
“I want attendees to understand that they need to draft and create their brand and products carefully and with practical examples of effective [communications strategies] to follow.
“Organisations are very keen to try new benefits to offer their employees, but many are concerned with the time and money it may use or even waste. But the fact is you get so much back from creating a global reward brand than you ever thought you would when it comes to engaging employees.”
Employee Benefits Connect will take place at the Lancaster London on 4 March 2015.