More than two-fifths (41%) of respondents send targeted messages to employees about their flexible benefits scheme.
A further 25% have never tried this approach but are considering doing so, according to the Employee Benefits/Towers Watson Flexible Benefits Research 2014.
Email alerts, used by 84% of respondents, are the most popular method among respondents that use targeted communications around flexible benefits, followed by leaflets and brochures (34%) and online benefits portals (22%).
Targeted communications enable employers to promote the most appropriate benefits for different demographic groups within their workforce.
Read more of the Employee Benefits/Towers Watson Flexible benefits research 2014