Employers must acknowledge the need for marketing and employer education when introducing new benefit schemes into their company – according to Richard Morgan (pictured), head of flexible benefits at Watson Wyatt.
Speaking at Employee Benefits’ one-day salary sacrifice conference in November called How to Pay Less Tax on Benefits, Morgan said that it was crucial for employers to set clear branding messages, know the market they are targeting and to use the most appropriate messaging channels.
Furthermore, employers must educate their employees so that they understand not only what benefits are on offer, but also why these benefits have been selected.
Morgan suggested that employers could set up benefits surgeries, which would give employees the opportunity to hear more about their organisation’s benefits package. They could also be given the chance to ask questions, such as: ‘Do I qualify for childcare vouchers?’