The Alico Employee Benefits and Agency businesses have been re-branded to become MetLife.
This follows the MetLife acquisition of Alico on 1 November 2010.
The MetLife group of companies provide retirement, savings and protection services across the Americas, Europe and Asia Pacific.
Mike Kirsch, chief executive officer of Alico UK and EMEA Wealth Management, said: “The re-branding of the employee benefits and agency propositions lays the foundation for us to grow our protection businesses, which is one of our key strategic objectives in the UK.
“This also means that from 11 January 2011, we will go to market under the MetLife brand for all of our UK offerings.”
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