McDonald’s Restaurants is the official restaurant of London 2012 and the presenting partner of its Games Makers volunteer programme.
The restaurant chain will have four restaurants in the Olympic Park, staffed by 1,900 employees. To determine which of its 85,000 UK staff will work at the park, McDonald’s held its Olympic Champion Crew Member competition in 2011.
Each UK store selected a monthly best crew member, who received Olympic-themed prizes, such as t-shirts, wristbands and pin badges. In November, all 6,000 monthly winners came together to compete for a place at the Olympic Games.
The winners, selected in December, will stay at London’s Lancaster Gate Hotel during the games. There will be team-building activities, free tickets to Olympic events, lounge areas and games zones.
Jez Langhorn, vice-president of people at McDonald’s Restaurants, says: “The Champion Crew programme has been open to every employee. During the Olympics, there will continue to be Olympic merchandise for our monthly winners and staff in the hotel can blog and communicate with stores around the country.”
Read more case studies