Government rolls out auto-enrolment advertising campaign

The government has rolled out an advertising campaign aimed at getting millions of people saving for retirement.

The campaign, launched on 23 January, comes ahead of the start of auto-enrolment into workplace pensions, beginning in October 2012 for the largest employers.

It will explain the fundamentals of auto-enrolment and signpost people to the Directgov website to find out more.

The campaign will include radio, print, online and outdoor advertising, and will build towards the launch in October.

Steve Webb, minister for pensions, said: “As we head into the final stretch before millions of people begin to be enrolled into a workplace pension, it is vital that we make sure that individuals and employers know what to expect.

“Auto-enrolment will transform this country, putting an end to the decline in pension saving, and setting millions on course for a more prosperous retirement.”

Read more articles on auto-enrolment and the pension reforms