Home Group uses competition to increase take up of voluntary benefits

Home Group, the affordable and supported housing provider, has increased engagement and take-up of its voluntary benefits scheme following a competition among staff.

The competition, run in conjunction with its employee discounts provider Asperity Employee Benefits throughout November 2011, was a communications initiative to drive take up and find out what employees thought of Home Group’s Open Door Rewards scheme, which was launched in May 2010.

Employees were asked to write in about their experiences with their benefits scheme, and encouraged to be creative with their stories in content and style.

Participants were entered into a prize draw to win £100-worth of vouchers to spend through the employee discounts portal, as well as having their story published in Home Group’s internal magazine.

The winning entrant submitted a poem expressing the real savings gained through using the scheme.

The competition contributed to increased engagement in the scheme, and in November alone 106 additional employees registered for the site.

Since launch, more than 60% of Home Group employees across the UK have registered with the Open Door Rewards scheme.

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