Earlier this week, I was involved in a conversation that really got me thinking.
It involved a group of individuals discussing the number of communications they received from one of their employer’s benefits providers. While they didn’t dispute the value of the benefit they received in any way, they felt that the volume of messages received was excessive and led to them, at times, feeling as if they were being nagged and watched over.
This led me to wonder: how much is too much when it comes to communication?
Obviously ensuring staff know about and understand the benefits available to them is key if employers are to gain the maximum return on investment and ensure the benefits they offer achieve the aims they were originally introduced to meet. Indeed, how to achieve this is something we often cover here at Employee Benefits.
But at what point does this cross the line from informative and engaging into territory where it could begin to irritate staff so that they start to switch off?
And should employers monitor the communications sent directly from their benefits providers to staff?
In today’s increasingly information-driven world, it seems that there is a fine line between not receiving enough and feeling bombarded with too much.