Employee Benefits Awards 2010: Whitbread’s strong drive lands Grand Prix

Thanks to its strong performance in several categories this year, Whitbread was voted winner of the Grand Prix 2010.

The hospitality firm won top honours for ‘Most effective motivation or incentive strategy’, ‘Communications strategy of the year for employers with more than 5,000 staff’, and ‘Most effective travel strategy for business or perk car drivers’.

In tough economic times, Whitbread used its reward strategy to address key business challenges, including its ‘Going for gold’ motivation scheme, which was designed to engage employees with the business to increase sales across its brand, and a £1m investment in a project to boost staff engagement and motivation.

Jo Rackham, head of reward and analysis at Whitbread, said: “We have had a really busy year. We have put our hearts and souls into it. The whole table was screaming when it was announced that we had won the [Grand Prix] award. The recession was difficult for the retail industry. We thought very carefully about where we invested [in reward and benefits].”

Read more articles on the Employee Benefits Awards 2010 winners and finalists