Aegon is to rebrand its asset management activities in the United Kingdom to Kames Capital.
Aegon Asset Management has three different strands: general account investments, unit-linked investments for insurance clients, and external third-party mandates.
Sarah Russell, chief executive of Aegon Asset Management, said: “The decision to rebrand our UK business reflects our desire to ensure alignment with the specific needs of all our customers.
“In distinguishing our UK investment management activities under the Kames Capital brand, we will highlight our capabilities for investors in the external market.”
The rebranding of the business will take effect from September 1, 2011 and Kames Capital will be headed by Andrew Fleming.
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