FirstGroup offers its 38,000 staff a range of money-saving perks through a discount scheme it launched with Asperity Employee Benefits in March.
The scheme offers discounts on 3,000 products and retailers, as well as cashback.
Lisa Proctor, group reward manager at FirstGroup, says: “In these tough economic times, we wanted to help staff make their money go further, especially when wage increases are not equal to inflation. This benefit helps everyone make savings.”
The scheme, called First Xclusives, fits alongside FirstGroup’s in-house discount scheme, which offers staff, their families and friends discounted travel on the firm’s bus and rail network. Employees can get a return rail trip or a week’s unlimited travel on buses for £5, as long as they travel outside peak hours. Each discount can be used up to 25 times a year.
The discounts show staff how different parts of the benefits package can work together. Proctor explains: “Staff can take a £5 journey somewhere. They can go into First Exclusives to see what hotel discounts they can get, exchange money or get 10% off suncream at Boots.”
FirstGroup’s current communications campaign also involves a partnership with the Money Advice Service to offer employees an online budget-balancing plan. “The campaign around the new scheme is ‘Summer for less’,” says Proctor. “We want to get employees more savvy with their money and encourage them to take ownership of their finances. If we can help through discounts and making it more enjoyable, they will engage much more.”
Lisa Proctor will be speaking at Employee Benefits Live on 25 September
Read more case studies