Johnson Matthey has seen a 350% increase in employees sacrificing their annual bonus to pay 1% in additional voluntary contributions (AVCs) into their pension scheme.
The increase followed the launch of a personalised newsletter, which was sent out to all 3,500 active members of the global chemicals and precious metals firm’s defined benefit (DB) pension scheme.
The firm has also launched a pensions website and rebranded its pension scheme in conjunction with Shilling Communications.
Phillip Reeve, group pensions manager at Johnson Matthey, said: “Establishing a unique brand for the pension scheme is vital to our drive on member engagement.
“The main aim was to make members more aware of their benefits and to encourage them to take greater ownership of their pension.”