85% of salary sacrifice drivers want more communication

Around 85% of respondents would be open to further communications about their salary sacrifice car scheme, according to research by Zenith.

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Its research, which surveyed 327 eligible salary sacrifice car scheme drivers, found that take up of the scheme varies considerably, depending on the level of communication permitted, from around 15% where communication channels are readily available, to 2% where they are not.

Andrew Kirby, commercial director, employee benefits schemes at Zenith, said: “Employers need to carefully consider their ability to communicate benefits prior to implementing them.

“If they are not able to facilitate a comprehensive communications strategy, engagement in the reward will be severely impacted.

“Organisations can be concerned that they are over-communicating benefits. However, interest and take up has been shown to rise significantly where a more open approach is taken.

“It is crucial that a strong partnership is built between the employer and its salary sacrifice provider, and that communication channels are opened up.”