EXCLUSIVE: Oracle has revamped its financial education programme for its 5,800 UK employees.
The technology firm opted to revamp its financial education programme and introduce pensions advice to counteract the challenges surrounding the ageing workforce.
To highlight the importance of the programme, which is provided by Secondsight, Oracle introduced a strategic email campaign.
An initial email introducing the programme was sent to all UK employees to create a buzz about the new initiative. It was followed by a communications outreach programme to encourage employees to attend high-level awareness presentations to learn about the different financial benefits being offered.
A quarter (25%) of Oracle staff have utilised the programme, Make your money count, since its implementation.
Additionally, 97% of staff that attended one of the introductory presentations went on to elect to attend at least one of the follow-on workshops.
Michelle Bradshaw, compensation and benefits director, UK, Ireland and Israel, said: “It’s about building the workforce and helping people to plan for their retirement when the time is right for them.
“The financial education programme has been really well received by our employees. Thus far almost 25% of employees have experienced the programme and the aim is to double it before the end of 2015.
“The social and economic landscape is changing and it is impacting people and their lives. Working with Secondsight, we and our employees, appreciate the value of offering a financial education programme and the impact it can have on them.
“There is a ’squeezed middle’ in society, who have complicated financial affairs, yet who, potentially do not have the money to afford a financial adviser. This advice gap needs to be bridged, and there is room for employers to provide this level of support by offering financial education in the workplace.
“I believe there is a responsibility to help employees to become more financially savvy, to encourage them to save for their future and their retirement.”