Debbie Lovewell-Tuck: What makes a destination employer?

We’ve all heard of them, and could probably even name a few without even trying: those organisations that are well known to be great places to work, have a reputation for being cool or standing out from the crowd or are seen as desirable employers, not just by those in their particular industries, but by employees across the board.


Google and Innocent Drinks are two such employers that immediately spring into my mind, but there are, of course, many, many more.

But what is it that makes these organisations such desirable employers? How have they earned such a reputation? And what can other employers replicate in order to elevate their own organisation to such a status? We explore all of these issues in this month’s cover feature: The role reward plays in creating a destination employer

Employers’ benefits strategies can be influenced by a wide range of factors, some of which can be quite emotive for employees. Health issues are a prime example. With the results of new studies, guidance and recommendations – not to mention the all-too-frequent scaremongering – hitting the headlines in the mainstream media on an almost daily basis, it can be baffling to know which to believe and who to trust for further information.

For employers looking to tailor their health and wellbeing packages to best support employees’ needs, it can be tricky to identify which of the myriad headlines to believe. 

Some organisations do this very effectively. Last month, we celebrated with the best in the industry at the Employee Benefits Awards 2015. BNP Paribas was the big winner on the day, walking away with five awards including the prestigious Grand Prix. See the full list of winners, along with the reasons why they were judged to be the best at:

Later this year, we’ll be opening the Employee Benefits Awards 2016 for entries, so keep an eye out for details.

Have a great summer.

Debbie Lovewell-Tuck


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