Citigroup has established a childcare voucher scheme hoping to attract 10% of its 11,000 UK workforce.
Damien Teisseire, European head of pensions and benefits at the global financial services group, said that he hoped such a perk would be of real value to staff.
The voucher scheme was rolled out in April following the tax changes and has so far seen around 4% of staff take part.
The firm, which holds two employee benefit fairs for staff per year, has also introduced a concierge service, which has been well received.
"It’s there if they need a plumber, or to go round the world in 80 days or whatever," Teisseire said.
He added that Citigroup hoped to introduce a flexible benefits plan next year.