Case study: Neal’s Yard Remedies
At Neal’s Yard Remedies, many of its voluntary benefits have been selected to reflect the company’s holistic, organic approach to health.
These include a range of discounted therapies, such as shiatsu and aromatherapy, massages, yoga classes, and the use of company bikes. Elizabeth Smith, HR director, says: "As a business, we focus on the health of the whole person.
If you want to have a workforce that genuinely buys into that ethos, extending the same focus to them by offering holistic, health-related perks, is one way of attracting and keeping people." The firm, which is based in Gillingham in Dorset, employs 200 people. Some are based at shop locations around the country, which means that benefits are not always as consistent as the company would like.
"What we do know is that many of our employees, both here and in our stores, were attracted to our company by its ethos, and its reflection in the benefits we offer," adds Smith.