Firms launch schemes to coincide with Bike Week

A number of employers are set to launch cycle-to-work schemes to coincide with Bike Week.

North Wales Fire and Rescue plans to use the week, from 16-24 June, to highlight the launch of its scheme which is provided by Halfords.

Peter Jones, health and safety manager, said: “Bike week lets us give the scheme as much impact as possible. We have in-house advertising promoting the scheme and there will be plenty of emphasis on health that week.”

Energy firm E.ON also plans to re-launch its scheme during the week in a bid to create more interest in it. Currently, just 250 of its 15,000 UK staff have taken up its cycle-to-work scheme, a figure which the firm is hoping to increase through additional publicity and education about health and wellbeing.

Kent County Council, will use the week to promote its bikes-for-work scheme to staff in rural areas of the county. Jane Vivier, reward adviser, said: “We have seen a big take up in areas towards the coast, so we are tailoring our communication and marketing for people in the places [where] we know staff will use it.”

During the week, the council will also offer staff vouchers to buy bike accessories if they sign up to the scheme, and a free breakfast if they cycle to work.