Kellogg’s has introduced personalised Total Reward Statements for its 2,000 staff for the first time.
The statements feature some of Kellogg’s best-loved characters to grab employees’ attention and shout about the benefits they receive. Bright, bold and jargon-free, they spell out the reward offering for employees at a glance.
It is one of the first communication projects to be completed under the company’s new brand guidelines. Representing a new initiative in the company’s reward communication, the statements replace standard benefit and pension letters for much greater impact to boost employee motivation and retention.
Dave Lowe, compensation and benefits business partner at Kellogg’s, said: “Now, more than ever, we want our people to know they matter to us so we made a conscious decision to ‘sell’ our reward offering a lot more proactively than we’ve done in the past. Our trademark characters and fun features such as our ‘CornFlex’ section are backed up with a serious agenda.†
“The statements are a new way of talking about reward for us – they do more than communicate the facts and figures relating to an employee’s pay and benefits; they embed our company culture, inspire employees and demonstrate that we value them enough to put serious consideration into communicating their reward.”
The statements were provided by employee communication consultancy Caburn Hope.