BSkyB’s retail discount scheme sees take-up rise

BSkyB’s online retail discount scheme has been accessed by 49% of employees who have spent more than £1 million on the platform since it was launched six months ago.

The scheme, which is called ‘Sky Benefits Extra’ and is provided by Asperity Employee Benefits, has been accessed by 8,500 staff since it went live in November and the website typically attracts 5,000 hits a month.

All of the firm’s 17,500 employees are registered to use the site, which provides retail vouchers, in-store discounts, cashback, discount codes and re-loadable cards, the value of which can be topped up online.

Discounts can be obtained on goods at more than 1,500 retailers, including Marks and Spencer, Comet and B&Q.

Dev Raval, director of reward at BSkyB, said: “All the key reward and recognition information can be accessed both at home and at work. We have got around 3,000 people in the field.

“What we have now got is a common platform so employees’ experience at work and at home is no different.They can access its via any browser and that has really helped the take-up of the scheme.”

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