Aviva launches new group critical illness product

Insurer Aviva has launched a new critical illness product in response to increased customer demand for lower-cost benefits to include in a flexible benefits scheme.

The product offers two levels of cover: either a standard list of illnesses or procedures, or an extended list. The benefit is paid up to five times an employee’s salary, up to a maximum of of £500,000 (gross).

Employers can also opt to offer the benefit on a company-paid basis or through a voluntary benefits scheme.

Steve Bridger, head of group risk at Aviva UK Health, said: “As a business, we are committed to the group risk market and our recent product and service enhancements mean we now offer some of the most competitive group income protection and group life terms in the market.”

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