Research: Employee engagement and motivation are key priorities in 2010

Employers’ key priority for benefits communication in 2010 is influencing employee engagement and motivation

Also high on the agenda is increasing staff perception of the value of benefits (67%), increasing employee appreciation of the benefits package (54%) and boosting take-up of available benefits (40%), according to Accor Services’ Future of benefits communications survey, published in its white paper Communicate to Benefit.

More than three-quarters of respondents consider measuring the effectiveness of communicating benefits to be one of their key challenges. Also, two-thirds cite preventing information overload in the business as a key challenge, 47% face difficulties in securing line manager support in helping to communicate around benefits, and 36% have issues with the internal resources needed to promote perks.

As regards evaluating the effectiveness of their benefits communications, 54% look at take-up rates, while 49% use staff surveys. But 32% do not measure the effectiveness of benefits communications.

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