Friends Life has officially launched as a new life and pensions provider in the UK.
It brings together the UK operations of Friends Provident with the life assurance businesses acquired from Bupa in October 2010 and Axa UK in June 2010.
With a heritage that stretches back 200 years, Friends Life will offer a range of pensions, investments, and insurance products and services.
Trevor Matthews, chief executive officer at Friends Life, said: “Today is an historic day as we bring to the market a new entity that will serve the needs of five million customers in the UK.
“We have created a new force for the life insurance industry that retains the best from a heritage that goes back over 200 years and at the same time provides a new model provider of choice for the future.
“Our aim is to inspire our customers, our business partners and of course our investors to have greater confidence in the future of Friends Life.”
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