Gabbi Stopp has been appointed the new head of IFS Proshare.
She succeeds Alan Scott, who has held the position in an interim capacity since August 2014, pending the appointment of a long-term successor.
Stopp will join the employee share scheme industry body on 7 April.
Her previous positions include account director and client services at Capita Asset Services, and employee share plan roles at Barclays, Pearson and Tesco.
Her role will include making employee share ownership in the UK attractive and accessible.
In particular, Stopp will be responsible for engaging with policymakers to improve the employee share plan fiscal, legal and regulatory environment in the UK and raise the awareness of the benefits of responsible employee share ownership.
Stopp said: “I am delighted to be taking on the IFS Proshare mantle.
“Significant strides have recently been made with the environment for share plans, especially with the outcomes from the Office of Tax Simplification (OTS) review, but there is always more work to be done.
“I am greatly looking forward to working with the team and with all supporters, and would-be supporters, of employee share ownership.”