Chrysalis records low take rate up on home computing scheme

Case study: Chrysalis

Despite employees claiming significant interest in buying discounted computers, when Chrysalis launched a home computing scheme it found take-up lower than expected. The media firm launched the plan as part of its newly developed flexible benefits package. Before it set up the scheme, it surveyed employees to find out their thoughts and more than a quarter expressed an interest.

But Craig Warden, HR director at Chrysalis, says: "The system went live in January and it turned out that we had a disappointing uptake. I think in the end, only 9% took advantage of the HCI scheme." Following this, the media firm has launched an investigation, with its home computing provider Bytes Technology, to see what went wrong and how it can improve it next time.