BSkyB offers a host of green benefits for staff as part of the organisation’s environmental strategy, the Bigger Picture.
Under one initiative, it issues carbon credit cards to employees onto which it loads points for environmentally-friendly acts of behaviour, such as walking or cycling to work. This can then earn them entry to a prize draw to win items such as a holiday.
The company has also negotiated a series of discounts on green products for employees. These include items such as environmentally-friendly nappies and green holidays.
Dev Raval, group head of reward, explains: "What we’re trying to do is give [staff] some education around what they can do. Everyone appreciates the issue. What we’re trying to do for our people is empower them to do something themselves. We give them a way to join in." It has also negotiated discounts for all employees on hybrid cars, and offers a £1,300 one-off payment to staff who choose to purchase one.
Last month, it added carbon offsetting to its salary sacrifice scheme. Raval explains this is linked to the company’s Bigger Picture website, which contains a carbon calculator.