Media group Emap has produced a podcast to communicate this year’s launch of its free shares share incentive plan (Sip).
The podcast, which was available for employees to download or stream from the firm’s intranet site, was produced in Emap’s Kiss FM radio studio. Stewart Grant, group benefits manager, said it included information on topics such as tax rules and the opportunities to sell shares after three or five years.
The podcast was intended to appeal to staff who had participated in previous share schemes, as well as those considering doing so for the first time. Grant said the company wanted to make the most of its resources to engage its diverse workforce. “We are trying to get the messages out in different forms of media to appeal to different people.”
All employees with a year’s service on 1 April were eligible for free shares worth £840, which were awarded on 30 April.