Accident management company Helphire has boosted the take up of its sharesave (save-as-you-earn) schemes to 25% due to a marketing drive and a discounted option price for its new plan, which launched in March.
Staff interest was also triggered by what Hamish Hallewell, benefits administrator at Helphire, says had been a dip in the company’s share price at the start of March.
The company launched sharesave schemes for staff in 2006 and 2007 and repeated the exercise this year with a greater emphasis on promotion using posters and emails.
Hallewell said: “We wanted to promote the scheme because people see that they have a stake in the future of the company.”
Staff could sign up to the new scheme in March.