90% face challenges communicating benefits

Nine in 10 (90%) employer respondents face challenges when communicating employee benefits to staff, according to research by benefits communication portal provider Mybenefitsatwork.

Its survey of 250 UK HR directors at organisations employing 50-5,000 staff also found that more than one-third (34%) of respondents communicate benefits to employees via face-to-face presentations.

The research also found:

  • 47% of respondents use the staff handbook for employee benefits communications.
  • 43% of respondents inform staff about their benefits package at employee inductions.
  • Less than one-fifth (15%) of respondents communicate benefits via email.
  • 36% of respondents use the intranet to enhance benefits communication, 22% use benefits portals, and 12% make use of apps for benefits communication.

Ian Bird (pictured), founder and director of business development at Mybenefitsatwork, said: “It is important to communicate face-to-face where possible, but for a variety of reasons it is not always feasible. And even when face-to-face communication is an option, employers should consider a multi-channel approach to reinforce the message. Using a variety of ways to communicate with employees will reach the widest audience possible.”