The starting point for any segmentation strategy should be clean and accurate data.
Employers should liaise with HR and payroll to ensure they have as much relevant information on employees as possible.
Analyse this data to identify different segments and populations of employees. While most employers acknowledge the obvious categories based on standard demographic dimensions, such as generation, gender and ethnicity, few recognise that even employees of the same demographic group can be highly diverse, with different abilities, work styles, and preferences and motivations to work.
Effective segmentation involves an employer creating its own groups and categories, but then going a step further to find new populations within those groups. This enables it to offer choices tailored to these segments with respect to benefits, compensation, training and development.
Shoehorning existing benefits to fit different employee segments simply does not work. Employers must find new and appropriate benefi ts that genuinely match their employee populations. Focusing and defining benefi ts in this way can have a big impact on take-up and perceived value. The process is not just about segmenting a workforce, but also about segmenting communications.
To increase take-up of benefits, employers need to identify the methods and frequencies that resonate with each group. Also keep all communications simple, concise and easily digestible.
Matt Duffy is head of online benefits, Lorica Employee Benefits
the attractiveness and soul from the area within our masterplan. “Studio Aecom also created the London Olympic park [url=http://www.forkshoes.com/sandals.html]men sandals[/url] men sandals . The principle Olympic stadium will likely be the popular Maracana [url=http://www.forkshoes.com]christian louboutin[/url] christian louboutin , that may be redeveloped with time to the FIFA Entire world Cup in 2014.
Exercise Global [url=http://www.forkshoes.com/christian-louboutin-fashion-collection-cl9499-cl9499-lady.html]shoes bag[/url] shoes bag , a single with the most significant global trade companies inside the Netherlands, signed the kid Security Code on June five [url=http://wasuse.com]alfred angelo wedding dresses[/url] alfred angelo wedding dresses , 2012. Action Intercontinental is specialised in arranging vacations for younger individuals who wish to do voluntary perform, get the job done being an au-pair, or stick to language programs overseas. Sixty % in their consumers are involving eighteen and 24 several years previous. Janine Wegman, co-owner of Exercise Internationa